About APS

At APS, we use a collaborative system that employs psychological expertise and corporate experience to solve intractable People problems and create thriving workplaces.

We encourage a group culture that embraces individual development, workplace diversity, respect, and the fostering of shared goals. We also really like Star Wars and space stuff.

Our experience

There is no “magic pill” for success; we work with our clients to tailor a programme appropriate to their needs.

  • APS engages with clients to assess challenges and present the most time- and cost-effective options to overcome them.
  • Our links with universities in the US and Britain – who are at the forefront of organisational, leadership and motivation research – continue to be a huge advantage for our clients. Our memberships with the American Psychological Association and the British Psychological Society allow APS access to cutting-edge research and literature on individual and organisational performance, keeping us abreast of contemporary best practice.
  • With more than 100 different client solutions in the last five years, we know our proven advisory and methodology can address your issues. We offer a variety of services, including antiracism advisory, leadership consulting, workshops, seminars and bespoke programmes.
  • John Amaechi is an exponent of the Carl Rogers school of humanistic psychology and believes in the power of his authentic personal interactions to catalyse tangible change within organisations.

Our mission statement

APS is a unique, collaborative partner working with clients to maximise performance and tackle intractable People problems.

Our values

Trust & Authenticity

We walk our talk (we behave congruently with our rhetoric) amongst each other and with our clients. We offer cogent and transparent advisory, development, and coaching services, and we communicate findings with clarity and purpose. We give feedback unvarnished by the desire to please – but instead imbued with our promise to deliver client value.

Drive Change

We are evidence-based change agents. We are not just catalysts unchanged by our interactions, and we always look for personal opportunities to learn, adapt and grow. We aim to instil that approach into our clients – building on our insights, experience, and best practice across sectors to deliver tangible mindset, behaviour, and whole organisation change. We develop ways to assess and measure our efficacy and build skills in the organisation to create a sustainable change long after our engagements end.


We operate as an intense, collaborative and irreverent team. We role model the true meaning of ‘team’ to achieve optimal results: a mutual investment in each other delivered with trust, empathy, and full inclusion. We embrace constructive conflict, knowing there can be no movement without friction. We view well-being and playfulness as integral to the development of sustainable and creative solutions internally, and for our clients.


We create simple, uniquely effective solutions that understand the context inside and outside of the workplace and embrace the increasing sociopolitical uncertainty. We don’t seek innovation as a fad— we are always more interested in what makes something new work, rather than something that works being made new.


We tackle problems other people think intractable. We boldly compete where we know we can add value. We leap towards our goals – and sometimes into the unknown – with each other. We have each other’s backs. We leap knowing we could fail together. We leap knowing we can trust colleagues to lift those who falter.

Our people

John Amaechi OBE

Everyday Jedi


Peter Carroll

Chief mapmaker


Julie Newbon

Corporate linchpin

Director of Business Operations

Chris Garrison

Chief problem solver

Director of Content

Marianna Michailidou

Software nerd


Thomas Mwadime

Jaffa Cake mafioso

Senior Trainer

Cassia Wright

Research nerd


Dionne Overfield-Collins

Guru of Gantt charts

Programme manager

Gemma Walker

The Keymaster

Business Administrator

Christina Murdock

Script guru

Senior Trainer

Jemma Kelsall

Jemma with a J


Naomi Osei

Dropper of the mic

Senior Trainer

Tom Staniford

Social space oddity

Head of Digital Marketing

Gina Abbequaye

Delivery headmistress

Senior Trainer

Baroness Tanni Grey-Thompson DBE

Fierce advocate

Performance Coach

Eve Osborne

Chief taskmaster

Head of Client Success

Really? They said that?

Good teams become great ones when the members trust each other enough to surrender the ‘me’ for the ‘we’.

Phil Jackson | NBA Coach