John Amaechi OBE is a world-renowned keynote speaker, organisational
psychologist, bestselling author, and Professor of Leadership at the
University of Exeter Business School.
As the founder of APS Intelligence Ltd., John leads a global team that
transforms leaders and cultures by combining cutting-edge behavioural
science with psychological insight. His bespoke programmes aren’t about
quick fixes—they drive sustainable growth, ethical leadership, and
organisational well-being.
From his roots in Stockport, near Manchester, to becoming the first Briton
to play professional basketball in the NBA, John’s personal journey
exemplifies resilience and ambition. Inspired by his mother’s words—“The
most unlikely of people in the most improbable of circumstances can become
extraordinary”—John has spent his career challenging expectations and
helping others unlock their potential.
An adviser to FTSE 100 boards, a LinkedIn Top Voice, and the recipient of
the Sport Industry Integrity and Impact Award, John is recognised as one
of the most influential voices in leadership and organisational culture.
John is the author of two internationally best-selling books that inspire
leaders worldwide. His latest book, It’s Not Magic: The Ordinary Skills of Exceptional Leaders, builds on this foundation, equipping leaders with practical tools to
navigate complexity, empower teams and achieve extraordinary results
through everyday, repeatable skills that create exceptional leaders.
An Approach Like No Other
John’s coaching is bold, evidence-based, and refreshingly free from
clichés. With his exceptional ability to understand organisational
challenges and individual barriers, John empowers leaders to align their
values and actions. His sessions are renowned for their intensity, impact,
and ability to provoke growth—leaving clients transformed and inspired to
tackle their toughest challenges.
The APS Intelligence Experience
At APS Intelligence, John and his team redefine leadership and culture for
a new era. Every engagement is tailored to create transformational
outcomes, equipping leaders and organisations with the tools to thrive,
innovate, and foster environments where people flourish.
